TBCo Blog

Introducing the Persevere Tartan

Introducing the Persevere Tartan

While we love the traditional Scottish tartans, and the history surrounding them, we couldn’t help but dream of something completely unique to The Tartan Blanket Co. We really enjoy finding ways to mix traditional weaving techniques with contemporary colourways inspired by the tones found in Scotland’s moody landscapes.

That’s why we are very excited to introduce our new Persevere range of in-house designed tartans, available in beautifully soft Scottish-made Lambswool. By letting our most popular colours inspire our designs, we were able to step away from the same, typical tartans that you find on the high street and breathe new life into the tried and true check pattern.

The name Persevere is taken from Leith, Edinburgh's town motto. You can find it on lamp posts and doorways, serving as a steady reminder of the spirit of the people and place. It is a nod to the old sea port we are based in, whose colours inspired these unique tartans, and where our founders Emma and Fergus grew both The Tartan Blanket Co. and their own family. From start to finish, our Persevere Range has been inspired by, designed and woven in Scotland.

Discover our four new tartans below, available in all scarf sizes as well as full blankets.

Flint Grey

The original Persevere Flint Grey Tartan takes its inspiration from the cobbled streets of the beautiful city of Edinburgh we live and work in. Reminiscent of rainy days and stormy skies with a flash or purple that calls to the nature found so close to our city. 

Malt Burgundy

With a rich berry and jewel-toned blue highlighted by cream, the Persevere Malt Burgundy takes on tradition with new vibrancy.

Moss Beige

Combining soft and subtle blues and greens against a backdrop of neutral beige reminiscent of the wild beaches of Scotland, The Persevere Moss Beige is a light and lifting pop of soft colour.

Thistle Brown

The Persevere Thistle Brown Tartan looks to the rugged, rural side of Scotland and the rollings hills of the Highlands in Autumn, when the remnants of the wild blooming Heather dot the hills.


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