TBCo celebrates 10 years of Smart Works
This Autumn, TBCo has linked up with the charity Smart Works as part of its 10-year anniversary campaign.
To celebrate and help raise much-needed funds, Smart Works is releasing a capsule collection with incredible female-founded fashion brands, including Rixo, Aligne, Missoma and TBCo.
The Smart Works 10-Year Capsule Collection
We’re incredibly excited that TBCo’s Lambswool Scarf in Berry Houndstooth is part of the collaboration, and throughout autumn, 25% of each purchase will go straight to the charity.
Isabel Spearman of The Daily Dress Edit curated the collection for Smart Works, which supports unemployed women to gain confidence and help them realise their potential through dressing and styling.
TBCo’s Co-Founder and CEO, Emma Macdonald, shares why teaming up with Smart Works means so much to us as a brand and Emma as a female co-founder.
On starting a positive impact brand
“I started TBCo after working in the fashion industry and seeing the negative impact fashion often has on the planet, animals and people involved in the manufacturing process. TBCo was created as a company that didn’t compromise on having a positive impact, but still being design-leading.”
“We’re proud that we’ve kept to our commitment, as supported by our recent B Corp certification; it is such a huge achievement and highlights everything we’ve done as a brand to be a force for good.”
On being a female-owned, female-led company
Smart Works has helped over 30,000 women in the past decade find employment or their dream job, and to be a featured brand as part of its 10-year celebration among other female-led brands is an honour.
“It’s so inspiring to work with so many incredible women at TBCo, and as a female founder, I take responsibility in ensuring everyone is recognised and realises their full potential. I hope to be an example of what a great, female leader can look like - and it’s not just what leaders ten years ago looked like in a predominantly male-dominated industry.”
“The team is what makes TBCo so brilliant - they’re super creative and dynamic and take ownership of their impact not just on the business but on the wider community, the planet and its people. They really represent who TBCo really is and it’s pretty special.”
On thoughtful, stylish design
“We have so many exciting new products, including the Berry Houndstooth scarf, of which 25% of each purchase will be donated to Smart Works.”
“We have such beautiful collections coming for both fashion and home, as well as products that we’ve never done before - like our new pyjamas. I absolutely love our pyjamas - they’re made by one of our new incredible partners in India who are creative and sustainable.”
“They’ve helped bring to life a product that is so soft and beautifully designed - the team did a brilliant job of bringing these together for our first sleepwear collection.”
On what choosing TBCo means for you
“TBCo creates and curates stunning pieces that bring warmth from blankets and scarves to pyjamas and homeware.”
“By joining the TBCo community, you’re choosing beautifully designed, high quality products that you know have been made with people and planet in mind - and give back with every purchase.”
